NEXT OFFICE SPACE

NEXT, a global creative advertising agency with a 30-year legacy of transforming major brands, is opening a new office in Chicago. As an agency focused on leveraging creativity to influence culture and drive brand growth, NEXT requires a workplace that fosters meaningful connections with clients while enabling breakthrough creativity. The Chicago office will serve key clients across industries, and the focus is that the space reflects NEXT’s values of innovation, collaboration, and the mantra “Being More Human.”

The design must support resilience, enabling the team to overcome adversity, manage constant change, and promote continuous learning. It should build a sense of community, encouraging connection to culture, employee engagement, and inclusion. The space must align with NEXT’s purpose, offering shared vision and leadership, while enhancing social capital through trust, accountability, and transparency. The environment should also foster innovation, empowering creativity, risk-taking, and effective processes.

In addition, the design should explore barriers and aspirations of traditionally excluded communities through collaboration and partnership, recognizing that spatial needs vary across individuals. A diverse group of people must be integrated into the design process, embracing perspectives from various ages, cultures, abilities, races, gender, education levels, and neurodiversity. By leveraging feedback and committing to observation, iteration, and evolution, the space can adapt to diverse needs, empowering personal autonomy and choice.

The goal is to strive for equity in design, moving beyond “one size fits all” solutions to create flexible and responsive spaces that ensure ease and dignity. This will empower individuals while providing a scalable solution that addresses many needs, resulting in a diverse ecosystem of spaces that enhance NEXT’s mission of creativity and human-centered connection.