Stella McCartney Retail Pop-Up

For this project, I have created a retail pop-up for Stella McCartney that embodies her brand. My process involved studying her collections, values, and brand identity to inform a design, both 2D and 3D. I have made design choices based on branding principles, trends, and consumer behavior. The 1,200 sq. ft. pop-up showcases her merchandise and conveys her brand's significance. The location will help tell Stella's brand story, aiming for an immersive experience that leaves a lasting impression.